About HIM

let me introduce myself

I am Erwin Heenk

A pro-active marketing leader turning strategy into reality. Since the summer of 2021, I am a freelance marketing consultant based in Amsterdam and open to challenging projects and interim positions. I think location is less of an issue these days since we have all learned how to work remotely effectively. I am an energetic senior marketing professional with a positive outlook on the world. And more than 20 years experience in the financial/asset management sector. I understand how to activate customers and improve customer experience for on- and offline touch points that generate business value to the company. My personal style makes me comfortable managing complex (international) projects. Starting point is often partnering with challenging sales teams to keep them onboard and stay aligned. I always keep an eye on personal and cultural sensitivities and have a talent for taking people on the journey, with a smile on my face. My passion, drive and personality help me motivate teams and achieve excellent results. I have led and energized small and large teams of professionals (up to 30) and am able to manage stakeholders in a complex environment perfectly well, both on board level as well as on operational level. In my last job, I was part of the management team and responsible for implementing the marketing strategy in 6 regions across EMEA and I have institutional experience in specialized markets.