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About HIM

Getting hands dirty with a big smile




let me introduce myself

I am Erwin Heenk

A pro-active marketing leader turning strategy into reality. Since the summer of 2021, I am a freelance marketing consultant based in Amsterdam and open to challenging projects and interim positions. I think location is less of an issue these days since we have all learned how to work remotely effectively. I am an energetic senior marketing professional with a positive outlook on the world. And more than 20 years experience in the financial/asset management sector. I understand how to activate customers and improve customer experience for on- and offline touch points that generate business value to the company. My personal style makes me comfortable managing complex (international) projects. Starting point is often partnering with challenging sales teams to keep them onboard and stay aligned. I always keep an eye on personal and cultural sensitivities and have a talent for taking people on the journey, with a smile on my face. My passion, drive and personality help me motivate teams and achieve excellent results. I have led and energized small and large teams of professionals (up to 30) and am able to manage stakeholders in a complex environment perfectly well, both on board level as well as on operational level. In my last job, I was part of the management team and responsible for implementing the marketing strategy in 6 regions across EMEA and I have institutional experience in specialized markets.
During my experience, he evolved from being a marketing expert to being a strategist & transformational marketing leader with a global mindset. He has terrific insights into lead generation and campaign planning & execution that he can easily back up with industry leading flow results. I will recommend his services to any financial organization that is looking for a progressive marketing manager willing to get things done.
Henning Stein (2021)

PhD, Global Head of Thought Leadership, Invesco (Zurich)

Ostrica Investments has had a very pleasant and fruitful cooperation with HIM. Erwin is a driven and experienced marketer, who was always available to help us with urgent issues. It has been a valued collaboration and we certainly do not hesitate to do business with HIM again should the need arise in the future.

Veronica Ligthart (2022)

Business manager, Ostrica, (Amstelveen)

We hired him due to his deep experience in asset management industry and the institutional market and strategies. He helped us shape M&G’s PR communication strategy in the Benelux market and spot possibilities in the institutional media. During the project, he always kept us fully up to date on the achieved results.

Stefan Cornelissen (2023)

Country head Netherlands, M&G (Amsterdam)


Skilled in

Strategic & Tactical Marketing

Wholesale & Institutional Asset Management

Campaigning & Communication

Change Management / Digital Transformation

Project Management / Planning

International Team Management

Get in touch

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HIM is based in the center of Amsterdam +31 (0)6 39 64 10 76
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